advertising mix


advertising mix
рекл. рекламный микс (совокупность отрезков эфирного времени и рекламных площадей, закупаемых рекламодателем в разных средствах массовой информации)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising mix" в других словарях:

  • advertising mix — UK US noun [S] MARKETING ► the combination of methods that a company or organization uses to advertise its products or services, for example, on television or radio, in newspapers, or on the internet: »When starting an online company, it is… …   Financial and business terms

  • mix — [mɪks] noun [countable usually singular] a group of different things combined together for a particular purpose: • If the investment manager picks the right mix of bonds, his total return should rise quickly. ˈasset ˌmix FINANCE a mix of… …   Financial and business terms

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • advertising — A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of advertising are the message and the medium. The media… …   Big dictionary of business and management

  • Advertising campaign — An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.The critical… …   Wikipedia

  • advertising —   Forma di pubblicità effettuata utilizzando i mezzi di comunicazione di massa (stampa, TV, radio ecc.) per diffondere un prodotto, un servizio o un idea, con l obiettivo di incrementarne le vendite e per tenere viva l immagine ed il ricordo dell …   Glossario di economia e finanza

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

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